Importance of Photography in Business and Branding
Marius Vieth says, “Your most important gear is your eye, heart and soul”. A meaning and a
feeling arises for everything you see. A connection is immediately established between the
viewer and the conveyer. And that’s what makes photography the most trending strategy in
business and branding.
Every day we leaf through various Instagram posts and the only reason for us to be so fixated
on it for hours at a stretch is photography. Photography isn’t about clicking pictures, but how
the photographer’s creativity plays around. The lights, hues and everything captured in the
frame can convey the message quick and easy. A sunlit room would make you feel hopeful,
free and loved. All these could also be reached out through some written content, but text
gives you less engagement as it potentially takes a few minutes to read and understand. While
the images hardly take a millisecond to get the message across loud and clear.
Therefore, different kinds of photography are widely accepted not only as artistry but as a
way to deliver ideas on various platforms. For anyone who wants to build a business or
brand, photography becomes a consistent element in their social media image building. This
of course helps your customers recognise your brand and establish a social media presence,
eventually improving your business and naturally the sales figures too. Qualitative and
consistent imagery is an absolute boost for any brand.
Why quality you ask? Because photography is the perception of what your brand wants to say
to the audience. Once your audience find your content clean, classy which is addressing their
needs, a relationship of trust roots between your brand and the audience. This is exactly how
a target audience is achieved and retained.
Moreover, only a pro photographer can do the job right. Posting an amateur photo would
certainly devalue your brand and so hiring a good professional photographer would be an
ideal investment for the brand’s growth. A good photographer can exactly sketch the whole
idea for your brand starting from brand adjectives, theme, photography angles, blurring,
softening, tints, saturation and lots more. For example, a hand sprinkling some icing sugar
over a chocolate cake adds a human element to the photo. The photographer may want to
place the ingredients used in the cake in the mood board. All these skills take an experienced
creative eye.
Such professional photographs undoubtedly become invaluable assets for you to rank higher
in the search engine results. Good images are visited more often and thus become one of the
SEO optimized elements that make your brand to be found in image results like Google
images. This attracts a newer audience and encourages them to stay longer on your website
bestowing you with a competitive advantage over the brands. In fact, this art can be used for
infinite engagement on social media like Facebook, Instagram, Twitter, Pinterest, LinkedIn,
Google My Business and more.
Importance of photography thus goes deep in the branding and business development. You
could be wound up in budget numbers while hiring anyone professional for the concerned but
remember that such kind of creativity roots from a creative and experienced mind. So if you
want to invest in a new brand then invest in good photography that expresses and nurtures
your brand.